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Books covering all aspects of marketing delivered by the graphic arts industry’s real thought leaders. Find the most comprehensive resources on selling variable data, multichannel marketing services, overcoming sales objections, sales compensation packages and more.
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Winning Sales Call

Price: $44.95

Social Media Field Guide

Price: $44.00

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Cover image for Cracking the QR Code by Direct Marketing IQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign.
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    Price: $47.00


    Cross-Media Cookbook: A Sales Primer
    Cross-Media Cookbook: A Sales Primer
    Cross-Media Cookbook: A Sales Primer will lead you from providing cross-media services to selling them profitably. Walk through the best practices on cross-media selling — from positioning your company in the marketplace to explaining and presenting new services, conducting introductory meetings and giving presentations.
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      Price: $39.95


      Customer Service in the Printing Industry
      Customer Service in the Printing Industry
      Using examples culled from his more than 40 years in the graphic arts industry, Richard E. Colbary provides a practical training tool for building the customer service resources and internal cohesion that will enable those firms that take advantage of it to grow and prosper.
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        Price: $108.90


        Customer-Centered Marketing
        Customer-Centered Marketing
        Learn how to create added value, develop strategic alliances and transform customer relationships into profit-generating partnerships with Customer-Centered Marketing.
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          Price: $39.95


          Design & Formats for Boosting Direct Mail Response
          Design & Formats for Boosting Direct Mail Response
          “Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.
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            Price: $37.00


            Exceeding Expectations
            Exceeding Expectations
            A must-read for all of your company's CSRs. Explain job responsibilities of CSRs, what customers really want from their CSR/printing company, how to service each buyer type and effective problem-solving techniques.
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              Price: $54.95




              Hands-On Marketing for the Printer
              Hands-On Marketing for the Printer
              Implement key marketing principles and buying trends that affect print sales to improve your company's market position and increase profits. By implementing Hands-On Marketing techniques, you can prepare and put into practice a marketing plan that will quickly improve sales and profits.
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                Price: $39.95


                Loyalty Payoff: Building Loyalty to Boost the Bottom Line
                Loyalty Payoff: Building Loyalty to Boost the Bottom Line
                Revolutionize your relationships with customers, employees, and vendors, help improve your status as a preferred supplier, employer, or customer, and pay powerful dividends at the bottom line. From the workings of top print shop customer loyalty programs to the inception of industry trailblazers such as FedEx and Lightning Source, The Loyalty Payoff's inside stories will help you relate its principles to your business relationships.
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                  Price: $39.95


                  Print Selling Made Simple
                  Print Selling Made Simple
                  Expert collection of 50 tips for every print sales rep, print company owner, print GM and anyone else who works with professional print buyers today. This book is a must-read that's chock full of insights for selling print in an ever-changing industry.
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                    Price: $19.95


                    Sales Compensation Plans: Samples from the Industry, 2013 Edition
                    Sales Compensation Plans: Samples from the Industry, 2013 Edition

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                      Price: $55.00


                      Cover image for Secrets of Direct Marketing Arithmetic (2nd Edition) by Direct Marketing IQ
                      Secrets of Direct Marketing Arithmetic (2nd Edition)
                      The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc.
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                        Price: $24.95


                        Cover image for Secrets of Direct Marketing Testing by Direct Marketing IQ
                        Secrets of Direct Marketing Testing
                        A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more. (2nd Edition)
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                          Price: $29.95


                          Selling in Tough Times
                          Selling in Tough Times
                          In Selling in Tough Times, Linda Bishop draws on more than two decades of selling experience and the best practices developed by her national sales consulting organization, Thought Transformation, Inc. This valuable guide takes you inside the buyer's world during a downturn and shows you how to react to changing circumstances, reach sales goals and maximize income.
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                            Price: $9.95


                            Social Media Field Guide
                            Social Media Field Guide
                            With a myriad of books and articles on social media, and commentators and pundits taking a snipe at the topic, what makes Social Media Field Guide different and needed? You've told us — through phone call inquiries at Printing Industries, questions at conferences, seminars, and surveys — that you want a concise primer on the topic of social media. Something like ... a field guide!
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                              Price: $44.00


                              Strategic Sales Management
                              Strategic Sales Management
                              Build a stronger sales team in order to fulfill the changing demands of print buyers. With Strategic Sales Management, learn how to maintain a motivated and professional print sales staff and meet corporate sales and profit objectives.
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                                Price: $39.95


                                Strategy & Tactics for Boosting Direct Mail Response direct mail, direct mail strategies, direct mail tactics, direct mail tips, copywriting, copywriters, resources for direct mailers, book on direct mail, marketing tips for direct mail, direct mail marketing costs, personalized direct mail
                                Strategy & Tactics for Boosting Direct Mail Response
                                Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns.
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                                  Price: $37.00


                                  Successfully Selling the New Breed of Print Buyers
                                  Successfully Selling the New Breed of Print Buyers
                                  Learn how to adjust your selling strategies to fit today's print buyers — the seasoned print buyer, technology specialist, marketing associate, marketing executive, creative executive and the "Boss".
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                                    Price: $39.95


                                    The New Print Buyers
                                    The New Print Buyers

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                                      Price: $99.00


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