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Digital Printing

A collection of books and resources containing profitable digital printing strategies that focus on a range of topics such as variable data printing (VDP), personalized URLs (PURLS), 2D barcodes such as QR Codes, transpromo and cross-media marketing campaigns.
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Building a Digital Services Portfolio: Digital Solutions for the New Print Services Provider
Building a Digital Services Portfolio: Digital Solutions for the New Print Services Provider
Building a Digital Services Portfolio is a must-read for your entire management team. Build a portfolio of digital services to better serve your customers in the modern communications market -- and develop digital services that answer clients' demands for variable and on-demand printing, shorter runs, faster turnarounds, and non-profit communications.
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Price: $39.95


Digital Paths to Profit
Digital Paths to Profit
Whether you're considering a new investment or looking to maximize your existing investment, Digital Paths to Profit explains the best practices for successfully adding digital infrastructure and integrating digital services into your workflow. While providing a framework for approaching the new role of print in a multichannel world, Digital Paths to Profit shows how integrating digital services will aid you in addressing significant structural changes, growing volume, increasing customer satisfaction and loyalty, and opening the door to new revenue streams.
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Price: $39.95


Digital Prepress Primer
Digital Prepress Primer
Keeping up with all of the changes in prepress is an ongoing battle for everyone involved in print production. This book is designed to give the reader a straightforward reference to the new technologies used in prepress. It provides a short, illustrated, non-technical orientation to digital prepress along with a glossary of basic terms.
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Price: $44.00


Handbook for Digital Printing and Variable-Data Printing
Handbook for Digital Printing and Variable-Data Printing
Starting with an overview of digital and variable-data printing and culminating with an extensive glossary, this handbook addresses a wide range of topics to help you successfully enter this new printing realm and make informed business decisions.
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Price: $44.00


Managing and Selling Digital Prepress
Managing and Selling Digital Prepress
Educate yourself — and your clients — about the major issues in the high-tech area of digital prepress operations. Filled with tips to avoid common roadblocks in production, this is a perfect companion to prep for your next sales call or deal with prepress.
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Price: $44.95


Understanding Digital Color
Understanding Digital Color
Consistent high-quality color reproduction is the heart of the graphic arts. With new chapters on workflow, file preparation, and output systems, this revised edition covers all aspects of digital color.
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Price: $82.50


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