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Stay up-to-date on the latest advice on effectively managing a commercial offset and/or digital printing operation. These books cover the gamut of managing your print business--including becoming a marketing services provider, resources on staffing, profitability and benchmarking, self-promotion and sales strategies, Lean manufacturing, and more!
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Products 1-20 of 27
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Adding Value to Print
Author: Manfred H. Breede
The public’s communication choices have increased, and printers must find avenues to enhance certain unique characteristics and peculiarities that are appealing to consumers and readers and which are not reproducible in other media forms. Adding Value to Print explores those avenues.
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Business Writing Handbook
Author: Cosmo Ferrara, Ed.D.
Short, practical tips for the graphic arts professional that will enhance your skills at supporting, explaining and promoting your products and services.
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Competing for Print’s Thriving Future
The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes — the changes that are shaping the printing industry of today and tomorrow.
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Cross-Media Cookbook: A Start-Up Primer
Authors: Mark Evans, Laura Gale & Tom Defino
Bridge the gap between existing print services and new cross-media services, and quickly incorporate cross-media services into your business and leverage digital information into improved profits.
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Cross-Media Cookbook: A Strategy Primer
Author: Kevin Ruttan
Develop and implement cross-media services within your print business, and improve sales and profits by offering services that complement your existing business, provide more options for existing customers, and new options for potential customers.
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Defining the Process of Strategic Planning
A practical guide for executives who seek to understand and begin the process of strategically planning their company's future. By providing a framework for planning, this workbook will help you establish where your company's path to the future begins and ends.
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Diversifying with Value-Added Services: Unlocking Hidden Profit Potential
Author: Heidi Tolliver-Nigro
Realize the profit potential that is hidden in your business by identifying and implementing value-added services as profit-generating opportunities and increase the range of solutions that you provide to your customers. With Diversifying with Value-Added Services, learn exactly what are value-added services, which services are the most profitable, and which ones make the most sense to offer. Discover what capital investment is required, what the value is for customers, and how you should get started, and learn how to sell non-traditional services to customers who are used to seeing you as "just a printer".
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Frontline Supervision Primer
Author: Don Merit
Graphic arts supervisors face a vast array of managerial issues every day. Beyond its look at the traits, roles, and dilemmas faced by supervisors, this primer offers ways for production supervisors to become better at their jobs and help upper management enhance the roles of their supervisors.
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Glossary of Graphic Communications, Fourth Edition
Author: Joe Deemer
The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers — everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse.
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Go Green Profitably
InfoTrends
Uncover proven environmental strategies for printers, from forest certification to renewable power, plus ideas for achieving printers' and customers' environmental aims while still making a profit. This special report looks at a wide variety of initiatives that can help turn socially responsible objectives into bottom-line boosting results.
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Hiring & Managing for the 21st Century Print Shop
Authors: Noel Ward & Jill Cohen Walker
Learn the approaches the industry leaders use to find and keep the best employees in sales, production, managerial, and support staff — practical, proven solutions, with real-world examples, thought-provoking exercises, and probing employment interview questions. With an extensive list of resources that will help printers find, hire, and manage human resources, including industry events and seminars, Internet job boards, and professional search firms, legal resources, trade publications, and trade associations, Hiring and Managing meets the unique needs of the industry as it shifts from ink-on-paper to a greater focus on providing service to the customer.
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How to Succeed in a Family-Run Printing Business
Authors: Charles and Susan Roxin
Here are the steps that will help you evaluate, plan, and improve your family business. You'll find invaluable advice on conducting personal, family, and business assessments, and setting attainable goals for you, your family and your company.
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Incentive, Bonus, and Recognition Programs in the Printing Industry
To gather this valuable information, graphic arts firms of various types and sizes across the United States and Canada were invited to share the actual plans that are in place for their employees. Sample plans in this report include those focusing on safety, waste-reduction, quality, and departmental/plant-wide incentives, as well as individual incentive or bonus compensation plans for executives, departmental managers/directors, sales managers, salespeople, sales assistants, and customer service representatives.
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Lean Printing: Cultural Imperatives for Success
Author: Kevin Cooper
There’s a reason so many printers are discovering and employing Lean practices in their day-to-day operations. Quite simply put—they work. Lean Printing: Cultural Imperatives for Success features advice on what it takes to achieve complete buy-in from the top of a company to the bottom.
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Pricing Game
Author: Lyman Henderson
Discover how to value your work correctly, price profitably, and avoid common pricing mistakes. With The Pricing Game, implement a pricing strategy that incorporates the customer's sense of value and builds a sustainable competitive advantage.
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Printer's Guide to Waste Reduction
Author: Tim Dalton
Learn how to get at the waste in all areas of your operation, involve your staff in a total workflow strategy for trimming waste, work with customers and suppliers for greater efficiency, and avoid predictable roadblocks.
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Printing Estimating Primer
Author: Don Merit
More than just outlining specifications and costs, the estimator must also have a firm understanding of and plan for the complexities of the pressrun. Printing Estimating Primer explores this wide range of considerations, as well as digital presswork and estimating software, to provide a comprehensive overview of estimating. Filling the text with forms and tables, Don Merit not only explains the basic principles of estimating but also provides samples to help an estimator perform the job more effectively.
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PrintScape: A Crash Course in Graphic Communications
Authors: Dr. Daniel G. Wilson & Deanna M. Gentile
Book and DVD Set
This popular “orientation-in-a-box” program has been brought fully up to date with this second edition. Ideal for anyone new to the industry, PrintScape is a perfect introductory tool for those pursuing either a technical or non-technical career path. The course provides an overview of all aspects of the industry, including products, processes, workflow, job roles, safety, and more.
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