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Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

You can meet the team here:  www.directmarketingiq.com/docs/the-directmarketingiq-team

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PURLs for Profit PURLs, personalized URLs, marketing with PURLs, personal URL, direct mail response rates, purl statistics, response rates PURLs, increase response rates
PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.   more
    Price: $47.00


    Cover image for Variable Data Printing Case Studies by Direct Marketing IQ
    Variable Data Printing Case Studies
    Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. Variable data printing (VDP) works!   more
      Price: $47.00


      Cover image for Cracking the QR Code by Direct Marketing IQ
      Cracking the QR Code
      Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign.   more
        Price: $47.00


        Cover image for Secrets of Direct Marketing Arithmetic (2nd Edition) by Direct Marketing IQ
        Secrets of Direct Marketing Arithmetic (2nd Edition)
        The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc.   more
          Price: $24.95


          Cover image for Secrets of Direct Marketing Testing by Direct Marketing IQ
          Secrets of Direct Marketing Testing
          A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more. (2nd Edition)   more
            Price: $29.95


            Design & Formats for Boosting Direct Mail Response
            Design & Formats for Boosting Direct Mail Response
            “Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.   more
              Price: $37.00


              Strategy & Tactics for Boosting Direct Mail Response direct mail, direct mail strategies, direct mail tactics, direct mail tips, copywriting, copywriters, resources for direct mailers, book on direct mail, marketing tips for direct mail, direct mail marketing costs, personalized direct mail
              Strategy & Tactics for Boosting Direct Mail Response
              Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns.   more
                Price: $37.00


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