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Author: Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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Digital Paths to Profit
Digital Paths to Profit
Whether you're considering a new investment or looking to maximize your existing investment, Digital Paths to Profit explains the best practices for successfully adding digital infrastructure and integrating digital services into your workflow. While providing a framework for approaching the new role of print in a multichannel world, Digital Paths to Profit shows how integrating digital services will aid you in addressing significant structural changes, growing volume, increasing customer satisfaction and loyalty, and opening the door to new revenue streams.   more
    Price: $39.95


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