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Typography Primer

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With the advances of desktop publishing, the basics of typography are easily taken for granted, but what people often consider to be just letters and fonts proves to be a science in itself. 

This book is ideal for educators, students, and graphic artists—anyone who is interested in understanding this most basic element of graphic communication.
Price: $44.00

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Description

From the earliest visual communication of prehistoric images through the developments of digital type, basics such as the construction of type and measurement systems clarify the design considerations of typography that lead to more legible, cohesive, well-balanced compositions.

With the advances of desktop publishing, the basics of typography are easily taken for granted, but what people often consider to be just letters and fonts proves to be a science in itself.

This book is ideal for educators, students, and graphic artists—anyone who is interested in understanding this most basic element of graphic communication.

Table Of Contents

•  A Brief History of Printing
•  The Evolution of Typographic Styles
•  Typography Basics
•  The Anatomy of Type
•  Typographical Measuring Systems
•  The Visual Science of Type
•  Typography and Grid Systems
•  Typographic Devices for Optimizing Visual Communication
•  Type and Color
•  Digital Type

About the Author

Anthony Faiola is an assistant professor in the Department of Computer Graphics in the area of Interactive Media Development in the School of Technology at Purdue University. He holds three master’s degrees: From The Ohio State University he holds a master of arts in visual communication & computer graphics and a master of fine arts in experimental media, and from SUNY at Albany he holds a master of arts in printmaking (lithography).

He is a recent recipient of a Fulbright Scholarship to St. Petersburg, Russia, where he gave a series of lectures on visual communication, graphic user interface design, and digital printing/publishing systems. 

He has 25 years of professional and academic experience as an art director, teacher, and consultant in visual communication, multimedia, and graphics technology, working with both small and Fortune 500 companies. His designs have been reproduced in various graphic journals and used for more than one hundred publications in the U.S. and abroad. He has also written a series of articles on the subjects of visual communication.

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