In the past technology shifts were about quality and production efficiency improvements, but the current advancements are profoundly different—they challenge print as a preeminent mass communication medium.
New graphic media can emulate print realistically, but they also provide additional functionalities.
This means that the public’s communication choices have increased, and printers must find avenues to enhance certain unique characteristics and peculiarities that are appealing to consumers and readers and which are not reproducible in other media forms.
Adding Value to Print explores those avenues, particularly as they relate to the following:
• Binding and finishing techniques and applications
• The synergy of print and electronics
• The many uses of various printing inks
• The effectiveness and strategies related to proper substrate choice
• Novel products and enabling technologies