Customer-Centered Marketing

With a perfectly balanced mix of practical applications and field-tested theories, Customer-Centered Marketing gives front-line marketing managers a detailed roadmap—complete with action steps—for creating a marketing program that will develop new business, retain existing customers, and prepare their organization to meet whatever new industry challenges lie ahead.

•  Visionary Thinking: Focus on Objectives
•  Counter Internal Resistance to Change
•  An Evolutionary Approach to Growth
•  Offering New Value to Current Customers
•  Open Doors to New Markets
•  Strategic Alliances Build Flexibility
•  Score with a Systematic Game Plan
•  Build Company Structure on a Customer Foundation
•  Transition from Process to Customer Partnerships
•  Winning Partnerships Start with Shared Goals
•  Referrals Form Links to New Customers
•  Initiate a Referral Strategy by Gaining ‘Expert’ Status