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Designer's Guide to Prepress

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With Designer's Guide to Prepress you'll learn how to produce designs that are compelling, printable, and profitable, by understanding:

•  How the output process—from printing to finishing—affects, or even dictates, various aspects of your designs

•  The advantages, technical requirements, and limitations of each printing process.

•  How to minimize problems that can interrupt the production workflow while maximizing opportunities for cost savings.

•  How to design to the specifics of the postpress options that will be used and avoid problems.

•  How to gain a competitive edge in the graphic design marketplace through your understanding of the entire print production workflow—prepress to finishing.

This affordable book is an essential resource for every graphic designer whose work appears on the printed page. 
Price: $29.95



No area of the printing process has been affected as dramatically and as completely by the digital revolution as prepress. 

Today's graphic designer must be knowledgeable about the latest design programs and techniques for file preparation and transmission, as well as how to create files that will run successfully on today' newest printing equipment.

A design, no matter how beautiful, is useless if it can't be efficiently reproduced.

Graphic designers who design to the processes being used are better able to anticipate and prevent production problems, which translates to faster turnaround times, higher finished quality, and savings for your clients.

Section 1 of Designer's Guide to Prepress covers five major printing processes, as well as design considerations related to ink, substrates, finishing, folding and cutting, and binding.

Section 2 covers the elements of design in concert with the printing process, including the use of color, raster images, vector graphics, type, page layout, imposition, output, and PDF workflow.

Table Of Contents

Section 1. Print Production Processes

Chapter 1: Lithography
Chapter 2: Flexography
Chapter 3: Gravure
Chapter 4: Screen Printing
Chapter 5: Digital Printing
Chapter 6: Ink
Chapter 7: Substrates
Chapter 8: Finishing
Chapter 9: Folding & Cutting
Chapter 10: Binding
Section 2. Elements of Design

Chapter 11: Color
Chapter 12: Raster Images
Chapter 13: Vector Graphics
Chapter 14: Type
Chapter 15: Page Layout
Chapter 16: Imposition
Chapter 17: Output
Chapter 18: PDF

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