No area of the printing process has been affected as dramatically and as completely by the digital revolution as prepress.
Today's graphic designer must be knowledgeable about the latest design programs and techniques for file preparation and transmission, as well as how to create files that will run successfully on today' newest printing equipment.
A design, no matter how beautiful, is useless if it can't be efficiently reproduced.
Graphic designers who design to the processes being used are better able to anticipate and prevent production problems, which translates to faster turnaround times, higher finished quality, and savings for your clients.
Section 1 of Designer's Guide to Prepress covers five major printing processes, as well as design considerations related to ink, substrates, finishing, folding and cutting, and binding.
Section 2 covers the elements of design in concert with the printing process, including the use of color, raster images, vector graphics, type, page layout, imposition, output, and PDF workflow.