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Cross-Media Cookbook: A Strategy Primer

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Develop and implement cross-media services within your print business, and improve sales and profits by offering services that complement your existing business, provide more options for existing customers, and new options for potential customers.

With a successful cross-media strategy offering cross-media services, see how you can capture a larger portion of the customer's total communications — not just print — budget.

Price: $39.95

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Table Of Contents

•  Vision Without Strategy
•  The New Paradigm
•  Solution Pollution
•  All Digital, All the Time
•  Mapping the Pillars of Change
•  Elegance in Simplicity
•  To the Future and Back

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