Search:
Home > Digital Printing >
http://store.piworld.com/resize?po=/Shared/Products/very_last_designers_guide_printing_500.jpg&bw=200&lr=t http://store.piworld.com/store/p/151-Very-Last-Designer-s-Guide-to-Digital-On-Demand-and-Variable-Data-Color-Printing.aspx

Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing

Item #:
This concise, easy-to-understand book by industry experts David Clark and Frank J. Romano explains why digital presses do not reproduce images in the same way a conventional press does and why it is important to tailor designs specifically for the digital press in order to maximize the quality of the finished piece—whether it be an on-demand textbook, a series of personalized brochures, or a variable-data direct-mail marketing piece.
Price: $40.00

Description

Table Of Contents

•  Printing Issues
•  Digital Printing vs. Conventional Printing
•  Spots, Dots, and Pixels
•  Variable Printing Hardware
•  Image Issues
•  Color Issues
•  Paper Issues
•  Typography and Text Issues
•  Variable-Data Workflow Issues
•  Database Issues • Preflighting Issues
•  Design Issues
•  Format Issues
•  Desktop Applications
•  Variable-Data Success Stories
•  The Ten Rules for Digital Printing Design

About the Authors

Frank J. Romano is chair of the RIT School of Printing Management & Sciences, author of 35 books on graphic arts technology, and teaches digital printing and publishing.

David Clark holds a Bachelor of Science degree in printing management from the RIT School of Printing and is now a candidate for a Master of Science degree in electronic publishing also from RIT.

Other Resources