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Understanding Customers: The Complete Guide to Building a Customer Service Strategy

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Understanding Customers simplifies the concept of customer relationship management in the printing industry and offers thought-provoking guidelines for improving customer loyalty and profitability.

Classify customers based on profit potential, establish a cost-effective customer service strategy that will help you make and keep profitable customers happy, and extract maximum profit from every customer on your list.
Price: $34.95


Table Of Contents

•  Understanding Customer Needs
•  All Customers Are Not Created Equal
•  Profiling Customers for Fun and Profit
•  The Basics of Territory
•  CRM Made Simple
•  Making the Most of CRM
•  Putting Customer Service Strategies to Work for You
•  Customer/Prospect Profile - Time Sheet

About the Author

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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