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Loyalty Payoff: Building Loyalty to Boost the Bottom Line

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Revolutionize your relationships with customers, employees, and vendors, help improve your status as a preferred supplier, employer, or customer, and pay powerful dividends at the bottom line.

From the workings of top print shop customer loyalty programs to the inception of industry trailblazers such as FedEx and Lightning Source, The Loyalty Payoff's inside stories will help you relate its principles to your business relationships.
Price: $39.95



Table Of Contents

•  The Loyalty Environment
•  Loyalty at Home
•  Customer Loyalty
•  How Suppliers and Business Partners Fit in the Loyalty Equation
•  The Impact of the Internet
•  Loyalty Starts at the Top
•  Strategies for Building Loyalty
•  The Manager's Bookshelf
•  Sample Customer and Service Surveys

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