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To Be a Profitable Printer

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To Be a Profitable Printer invites you to look beyond the familiar issues of training, value-added services, and changing media and to recognize the value in managing well in a world of constant change.
Learn how to make accountability, mission awareness, customer integration, quality, and preparation your new business mantras.
This book explores a business theory and management approach that spells success, and the author underscores these elements with plenty of real-life examples and present-day scenarios that can be applied to your own business.
Price: $44.00



Three buzz phrases—consolidation, international competition, and soft demand—characterize the recent business environment, including that of the printing industry.

So how does a printer distinguish itself in such an environment, both to the customer and on the bottom line?

In addition to the relevance of technological changes, this book focuses on five areas requiring attention by today’s printer: maximizing industry megatrends, applying five business principles for success and profitability, instilling a culture of quality, assessing risks and planning for them, and operating with a sense of action.

Table Of Contents

Chapter 1
Three Megatrends in Print:
More Color—The First Megatrend • More Targeting of Print • Faster Distribution of Print • Megatrends and Strategy

Chapter 2
Five Principles for Success:
Define Your Mission Carefully • Maintain Total Accountability to the Mission • Choose Your Customers to Fit Your Mission • Integrate Your Organization with Your Customers • Invest for and Take Risks with Your Customers

Chapter 3
Make Quality Part of Your Mission:
Quality and Cost • Quality As Company Culture

Chapter 4
Always Plan for Your Worst Nightmare:
Remain Alert to Risk • Protect Cash Flow • Be Paranoid About Partnerships • Be Prepared

Chapter 5

About the Author

Michael D. Moffitt provides consulting for publishing and printing companies to help focus their missions, build organizations around their mission, manage customer relationships, and use information and connectivity as a competitive weapon.

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