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Successfully Selling the New Breed of Print Buyers

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Learn how to adjust your selling strategies to fit today's print buyers — the seasoned print buyer, technology specialist, marketing associate, marketing executive, creative executive and the "Boss".  
Price: $39.95



Table Of Contents

About the Author

Terry A. Nagi is president of Terry A. Nagi & Associates (Washington, DC) founded in 1983. This marketing consultancy deals exclusively with the printing/graphic communications industries, providing pragmatic, application oriented strategic and tactical direction on various subjects.

He is a regular contributor for Printing Impressions, NAPL’s Printing Manager, Instant and Small Commercial Printer, Printing News, Graphic Communications World, Imaging, Dealer Communications, Australian Printer, New Zealand Printer, Singapore Printer, Worldwide Printer, Canadian Printer, Print & Graphics, and more. He is a much sought after lecturer by printing trade associations including PIA, NAPL, NAQP, PIRA (UK), PINZ, PISingapore, PI of Australia, PI of Scotland and others.

He is also author of the every three-year definitive report on Sales Compensation in the Printing Industry; Customer Service Responsibilities and Compensation; a Sales Management Compensation in the Printing Industry as well as Top Management Compensation in the Printing Industry. He has published several books providing skills enhancement for sales and customer service representatives.

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