Table Of Contents
Chapter 1 — The Lay of the Land: Take a Look Around You!
Chapter 2 — Why Make the Journey?
Chapter 3 — Starting the Trek
Chapter 4 — Navigating the Social Media Channels
Chapter 5 — Tips for Social Media Travelers
Chapter 6 — Social Media Road Trip
Appendix — contains information on the social media integration of five vertical markets; a list of blogs, books and sites for further exploration; a request for proposal (RFP) template; and a glossary of terms