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Strategic Positioning: Making the Transition To a Technology-Based Print Business

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With the dizzying pace of change in the print industry and pressures of day-to-day problems, Strategic Positioning shows you how to take a step back and view the big picture so that you can better manage a successful transition from print vendor to a total graphic communications solutions provider.
 
Written for the ultra-busy printing executive, this book will get you started on the path to future profitability in a rapidly evolving industry environment.
Price: $39.95

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Description

Plan ahead to better manage the transition from transactional print sales to multimedia communications consulting, while learning how to leverage a full range of technological advancements in new, more profitable business models.
 
With the dizzying pace of change in the print industry and pressures of day-to-day problems, Strategic Positioning shows you how to take a step back and view the big picture so that you can better manage a successful transition from print vendor to a total graphic communications solutions provider.
 
Written for the ultra-busy printing executive, this book will get you started on the path to future profitability in a rapidly evolving industry environment.

Table Of Contents

•  The Power of Change
•  The State of the Printing Industry
•  Trends
•  What Business Are We In
•  Strategy is About the Activities You Choose to Perform
•  The New Value Chain of Business Communications
•  This is a Technology Business
•  New Product Opportunities
•  Re-write Your Business Plan

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