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Pricing Game

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Discover how to value your work correctly, price profitably, and avoid common pricing mistakes.

With The Pricing Game, implement a pricing strategy that incorporates the customer's sense of value and builds a sustainable competitive advantage.
Price: $39.95



Table Of Contents

•  An Introduction to Market-Driven Pricing
•  The Pricing Dilemma: The Morality of Profit
•  Understanding Costing Systems
•  Pricing to the Market
•  Selling Worth vs. Price
•  Finding Better Ways to Price
•  Establishing Pricing Goals
•  Leveraging the Seller's Influence
•  Gaining a Sustainable Competitive Advantage
•  Discovering Your Specialty
•  Other Pricing Considerations
•  Getting Your Price Increase

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