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Promotional Products: Enabling Differentiation in a Challenging Economy

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This document provides an overview of the benefits of promotional products, which are also called advertising specialty items.
There is almost no limit to the products that can be used as ad specialties, and marketers are limited only by their creativity.
In today's challenging economy, marketers must take that extra step to ensure that their brand stands out in a crowd. This document discusses how promotional products can be used to ensure differentiation and increase customer loyalty.
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