Introduction to Graphic Communication

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Regardless of a person’s field or discipline, graphic communication is practiced everywhere.

Introduction to Graphic Communication provides a “snapshot” of the industry’s past, present, and prospects for the future, and it covers new printing and imaging technology issues impacting day-to-day communication of people in all fields of study and occupations.

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Description

This survey book addresses a wide range of topics dealing with graphic communication — background, concepts, technologies, processes, segments, products, traditional and digital printing, and non-print imaging — that will allow the reader to intelligently understand the industry:

•   What is graphic communication?
•   History of printing
•   History of the Internet and the World Wide Web
•   Technological transitions and implementing new technology
•   Industry segments
•   Paper, ink, toner
•   Prepress
•   Printing processes
•   Postpress and finishing
•   Telecommunication
•   Printing industry business practices

The book concludes with a special chapter on sustainable graphic communication and corporate responsibility in print by contributing author Donald Carli.

About the Author

Dr. Harvey Robert Levenson is a professor and department head of Graphic Communication at California Polytechnic State University in San Luis Obispo, California. His teaching and research specialties are printing, technology, communication, media, and research methods.