This survey book addresses a wide range of topics dealing with graphic communication — background, concepts, technologies, processes, segments, products, traditional and digital printing, and non-print imaging — that will allow the reader to intelligently understand the industry:
• What is graphic communication?
• History of printing
• History of the Internet and the World Wide Web
• Technological transitions and implementing new technology
• Industry segments
• Paper, ink, toner
• Printing processes
• Postpress and finishing
• Printing industry business practices
The book concludes with a special chapter on sustainable graphic communication and corporate responsibility in print by contributing author Donald Carli.
About the Author
Dr. Harvey Robert Levenson is a professor and department head of Graphic Communication at California Polytechnic State University in San Luis Obispo, California. His teaching and research specialties are printing, technology, communication, media, and research methods.