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Hands-On Marketing for the Printer

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Implement key marketing principles and buying trends that affect print sales to improve your company's market position and increase profits.

By implementing Hands-On Marketing techniques, you can prepare and put into practice a marketing plan that will quickly improve sales and profits.
Price: $39.95

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Description

Table Of Contents

• What's Happening in Our Industry
• What is Marketing
• Customer Orientation
• Why Marketing?
• Competing to Win
• Ethics in Your Business
• Promotion
• Growth
• Profits
• The Marketing Ladder
• Situation Analysis
• What Do You Want to Become
• Organizing for Marketing
• Makeready for the Millennium
• The One-Year Marketing Plan
• Budgeting

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