many times have you heard someone say that print is dead? It may be a tough
time for the print industry, but we all know the world of print is much bigger
than the average person understands … and it is certainly not dead.
The Future of Print Sales seeks to dispel that myth and to help our
industry find its meaning and purpose once again through the development of
innovative printed products. From Ken Macro’s perspective, we need to think about
new ways to use the equipment we have on our pressroom floors, new markets to
serve, and new ways to get the attention and talk to prospective customers.
This is not a book of business theory or “insider intelligence”
for salespeople—instead it showcases unique, creative, and innovative products
that make print practical. It shares concrete examples of how real-world
businesses looked to markets outside of their normal customer base, harnessed
change, and came out on top.
Macro also shares a step-by-step guide to help you conceive,
design, research, test, market, and launch new products from within your
organization. With these steps, you’ll learn how to enhance sales and
productivity by breaking into new and existing markets through the development
of products that reinvent the purpose and uses of printing and get your
salespeople into offices where they can share ideas instead of waiting to “get