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The New Print Buyers

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This report provides important insight into the new print buyer. With this information, service providers will learn: 

  • The role today’s print buyer plays in sourcing print
  • What services today’s print buyers seek in their print partners
  • How their location plays a part in buyers’ practices today, and which buyers will look further afield when sourcing print
  • And so much more
Price: $99.00

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Description

In 2013, print buyer expert Margie Dana teamed up with industry consultant John Zarwan to develop a profile of the New Print Buyers. They surveyed 315 professional print buyers across the country to learn about their print buying practices and behaviors. 

They asked questions about which value-added services are most appealing to them, who else in their organizations might be consulted about print sourcing, and how far afield they look for print partners.

The results of this pivotal study have been compiled in a 40-page report, which sheds light on this community and offers the printing industry critical insights on the changing role of the print buyer.

"This report is filled with insider information about who is buying print these days and what printers need to know to get in front of the right people. I found the information in it so compelling that I sponsored along with PIA a presentation to the local print community.”
 
Don Clampitt
Chairman/CEO
Clampitt Paper Company

Table Of Contents

Report Highlights .......................................................................................................................................... 1

Introduction: Why This Is Important ............................................................................................................. 2

Methodology: How We Did It ....................................................................................................................... 3

Sample Demographics: Who Did We Talk To? .............................................................................................. 3

Where They Work: Type of Business ........................................................................................................ 3

Print Purchases ......................................................................................................................................... 5

How Much Do They Buy? ...................................................................................................................... 5

What Do They Buy? ............................................................................................................................... 7

Location ..................................................................................................................................................... 7

Gender and Age ........................................................................................................................................ 7

Print Buying Experience ............................................................................................................................ 8

The Changing Role of the Print Buyer ........................................................................................................... 9

Involvement with Print Buying.................................................................................................................. 9

Where Are They in the Organization (Department) ............................................................................... 14

What Else Do They Do? ........................................................................................................................... 15

Who Is Responsible for Print Buying? ..................................................................................................... 17

Where Do They Get Help in Print Buying? .............................................................................................. 18

Print Buying and Relationships with Printers.............................................................................................. 21

Change in Spending on Print ................................................................................................................... 21

How They Work with Printers ................................................................................................................. 23

Number and Location of Print Providers ............................................................................................ 23

Print Buying Process ............................................................................................................................ 25

Web-to-Print ....................................................................................................................................... 27

Printers’ Equipment ............................................................................................................................ 30

What Buyers Want From Their Printers .............................................................................................. 30

Print Management .............................................................................................................................. 32

Summary and Conclusions .......................................................................................................................... 33

Summary Profile ...................................................................................................................................... 35

About Margie Dana and John Zarwan…………………………………………………………………………………………………….37

About the Author

Margie Dana, a former print buyer, is the founder of Print Buyers International (PBI) and its member-based organization, Boston Print Buyers. These professional organizations cater to print customers worldwide through education, an annual buyers conference, Print Buyer Boot Camps, and networking opportunities.

Margie's perhaps best known for her weekly enewsletter, Margie's Print Tips, which she's published weekly since 1999 in an effort to build bridges in the industry. For years, Margie has been a popular speaker at industry events here and abroad. Her clients include print company executives who rely on her to help steer their marketing campaigns and make their online efforts more customer friendly.


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