Rather than learning how to optimize work for production inkjet printers by trial and error, this “how to” guide provides the tips, tricks, and techniques you need to get the best results every time. Authored by inkjet industry experts Elizabeth Gooding and Mary Schilling, this educational resource will help print providers get “clean files” from their customers plus help designers “design with inkjet in mind” to achieve consistent quality results and unlock the potential of production inkjet platforms. It covers topics such as inkjet media and inks, design software settings, file preparation, and questions designers should ask their print providers.
Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., has published the “Designers’ Guide to Inkjet,” a comprehensive resource for agency and in-house designers looking to optimize their work for high-speed, production inkjet technologies. A compendium of information, the Guide consists of guiding principles, best practices, and real-world recommendations related to the exciting world of inkjet. Included is practical information on inks, media, color gamut values, and more.
Recognizing that most designers have had less exposure to production inkjet technology than to traditional offset or digital, Canon Solutions America assembled a team of the best and brightest in the inkjet space to develop the most relevant and up-to-date resource for the designer community. Written by Elizabeth Gooding of Insight Forums and Mary Schilling of Schilling Inkjet Consulting, the Guide is the latest in a series of Canon Solutions America’s initiatives centered on boosting customers’ profitability.
“At Canon Solutions America, we're committed to developing industry-leading resources that help ensure the success of our customers and our customers’ clients,” said Francis A. McMahon, vice president, Marketing, Production Print Solutions division of Canon Solutions America. “‘The Designers’ Guide for Inkjet’ will help create a more seamless workflow between an agency or in-house designer and a printer, thus increasing profitability for everyone involved.”
The designer and agency community has wholeheartedly embraced the Guide, excited to have such a wealth of valuable information at their fingertips.
“The designer plays an integral role in making sure that a given print piece is optimized for production on high-speed inkjet equipment,” said Dave Johannes, vice president, Digital Print and Mailing Operations at IWCO Direct, a direct mail marketing agency based in Chanhassen, Minnesota. “With the publication of the ‘Designers’ Guide to Inkjet,’ Canon Solutions America has given the designer community—and the printers they serve—an invaluable guide for choosing the right colors, images, sheets, and finishing techniques for today’s inkjet technology.”
“Never before has anyone provided reference materials as detailed, thoughtful, or comprehensive as this,” said Jared Johnson, designer, IWCO Direct. “Throughout the document, there is clear definition for terminology used by industry professionals and specialists, careful thought to the explanation of complex processes and procedures, and trouble-shooting tactics for avoiding catastrophic issues when collaborating with your printer.”
"I am impressed with how simply the ink jet process is
described and the clarity that is brought to the various production
considerations of ink jet. Thank you for putting the effort to make this
available to the graphic design community at large and to be honest our own
individuals within the print industry. Thank you!" said Mark DeBoer, Darwill.
Designer's Guide to Inkjet was also recently awarded 1st honorable mention for the coveted Xplor Application of the Year Award, presented to an individual, a company or an organization to recognize outstanding achievement in the imaginative application of current technology and/or unique implementation of existing document and communication systems.
Printed using the robust Océ inkjet technologies available from Canon Solutions America, the Guide serves as a real-life sample of what can be accomplished when all its tenets are adhered to, as it was produced in accordance with the recommendations contained within its 11 chapters.
About the Authors
lives in Newtown, Massachusetts where she delights in making the business world
more interesting, enjoyable, and efficient. As a master of many creative
endeavors and a natural problem solver, Elizabeth is driven to improve experiences
and outcomes. She has applied her golden touch professionally to designing,
writing, public speaking, management consulting and cooking.
Ms. Gooding is the President of Insight Forums and its
subsidiary Gooding Communications Group. She is known as a "Curious
Consultant and Professional Problem Solver" and is widely sought after for
her down to earth approach towards highly complex business communications and
process design initiatives.
While dedicated to the improvement of seemingly pedestrian
communications such as statements, bills, policies and other regulated customer
communications, she raises those endeavors to a strategic level - allowing
enterprises to dramatically improve the efficiency and effectiveness of their
Nurturing the evolution of production inkjet platforms and
evangelizing for inkjet-friendly design is just one of the ways she has helped raise
the business communications bar. As an advisor to the Inkjet Summit and through
numerous inkjet related engagements she has helped companies to intelligently enter
the world of production inkjet printing with eyes wide open.
Over the past twenty years, Elizabeth has had the
opportunity to implement major design and automation projects for many of the
world's leading brands in finance, healthcare, telecommunications and
insurance. While she was the editor of E.Bill Magazine in the nascent stages of
the e-delivery market and continues to be a strong proponent of multi-channel marketing,
printing is her touchstone.
She would also want you to know that she has a B.S. in
Economics from Northeastern University, has owned and sold successful
businesses, is a certified design and print geek, loves a colorful world and
has a quirky sense of humor that is dryer than ink on a page.
Mary Schilling can be found in the tiny town of
Fountaintown, Indiana surrounded by 500 acres of corn, her husband Randy, son
Christopher, and an accident-prone Labrador retriever named Max. Mary is the
CEO of Schilling Inkjet Consulting and has been dubbed the "Inkjet
Genie" by her peers.
Mary's infatuation with print began while running
conventional offset in vocational school. She continued developing the craft of
creative designer while attending Heron School of Art as a Visual
Communications major and working for a Fortune 200 packaging company whose
clients included some of the top alcohol, junk food and agricultural producers.
Realizing she enjoyed playing with moving objects more than
colored markers, she rejoined the machine side of the creative industry where
she began consulting with various print head, ink, RIP and machine manufactures.
Mary's consulting practice initially focused on UV and aqueous color and print
quality for label and commercial markets to ensure the new wave of single pass
and flatbed industrial inkjet devices were simple and easy to use by printers.
She received several awards for the development of an Internet package printing
process called Package Genie.
Over the past decade, Mary has aspired to improve
application and communication within the inkjet industry. Working with
designers, prepress professionals, pressman and sales organizations, Mary's
down to earth training and whimsical spirit has eliminated drama from many
inkjet installations and ensured that print quality and color implementation
was synchronized across print devices. For Mary G7 is a methodology, a mantra
and a way of life.
Despite her own accolades such as winning 1st
Place Innovator of the Year Award -- XPlor International, 2nd Place
Innovator of the Year -- Association of Integrated Corrugated Converters for
Package Genie and JetPak inkjet packaging process, the achievement she is most
proud of is her son Christopher.
Look for her as Advisory Council Member for the Inkjet
Summit as well as a public speaker at various print trade shows and a blogger
for Printing Impressions magazine.